Raymond Chan, Regional Director of Southeast Asia, will move back to Hong Kong to take the role of General Manager, Events & Product Development, the Hong Kong Tourism Board (HKTB) stated. This will start on July 1, 2023.
To oversee the creation and application of the HKTB’s marketing strategy in Southeast Asian markets, Martin Gwee has been named Director, Southeast Asia. “With his extensive marketing experience, industry connections, and keen understanding of the evolving needs and preferences of Southeast Asian travellers, I am certain that Martin will lead the team to drive a speedy recovery in the region by exciting Southeast Asian travellers about Hong Kong as a travel destination,” said Dane Cheng, Executive Director of the Hong Kong Tourism Board, of his confidence in Gwee in his new position.
Gwee began working for the HKTB in 2016, and as director of marketing for Southeast Asia, she is in charge of consumer marketing and public relations in the area. Mr. Gwee has successfully carried out a number of avant-garde and honourable PR and marketing efforts in his current position. His initiatives have considerably increased Hong Kong’s competitiveness and visibility as a top travel destination for tourists from Southeast Asia.
Source: traveldailymedia