ITB China, the eagerly awaited marketplace for the travel sector in China, is getting ready for its big live event from September 12–14, 2023. The three-day B2B event seeks to re-establish contact between international travel suppliers and the growing Chinese market thanks to an exceptional lineup of exhibitors covering all travel trade categories. The show has a bright future thanks to the significant demand from business players and the international involvement. Looking ahead, ITB China 2024 will return the following May 27 through May 29. Save the date and join us for another spectacular celebration of the yearly occasion.
The exhibition space allotted for ITB China 2023 has been fully occupied, the event’s organiser, Messe Berlin (Shanghai), is happy to report. ITB China will play a key role in reuniting international travel suppliers with the booming Chinese market by providing a wealth of business opportunities through face-to-face meetings on-site and the most up-to-date analysis of Chinese travel trends under the theme “Crossing Barriers • Connecting Markets” this year.
The sudden opening of China’s outbound travel market at the beginning of this year has Chinese buyers eagerly anticipating access to foreign resources to rebuild and update their product portfolios, says David Axiotis, General Manager of Messe Berlin (Shanghai). With travel suppliers from Europe (24%), Asia (28%), the Americas (15%), the Middle East (16%), Oceania (10%), and Africa (7%), ITB China 2023 will help to enable this, highlighting the event’s global nature and our role in assisting the revival of the Chinese international travel market.
National and regional tourism organisations from Aragón, Andaluca, Berlin, California, Catalonia, Chile, Croatia, Czech Republic, Finland, Hungary, France, Galicia, Germany, Israel, Italy, Los Angeles, Madrid, Malta, Malaysia, New Zealand, Montenegro, Netherlands, Poland, Portugal, Scandinavian Tourist Board (Denmark & Norway), Serbia, Spain, Switzerland, Tahiti, and Turkey are among those featured in the exhibition, which features a wide range of international destinations.
On the ITB China exhibition floor, newcomers from around the world, including Beijing, Bursa, Chengdu, Maldives, NEOM, New York, Raktda, Saudi Arabia, and the United Kingdom, will make their debuts. The European Travel Commission (ETC) will again have a strong presence at the event, highlighting the variety and allure of the travel opportunities that Europe has to offer.
Many international hotels and lodging establishments will also be present at the exhibition, including this year’s Partner Hotel Wyndham Hotels & Resorts, Bintan Resorts, Gloria Hotels & Resorts, INSPIRE Entertainment Resort, Jin Jiang International, Jinling Hotels & Resorts, LN International Hospitality Management, Mayfair Cruises, Meliá Hotels International, Pan Pacific Hotels Group, Restel, S.A, Travco Corporation, VinWonders, WebBeds, and many others.
Additionally, this year’s show will notably include online travel agents (OTAs) and transport & mobility providers, who will showcase their outstanding goods and services. Trip.com Group, Fliggy, Expedia Group, Avis Budget Group, Bohr Omnibus GmbH, Europcar, Hertz Car Rental, Oceanwide Expeditions, Poseidon Expeditions, Reluxtrans Car Service, and TOPONE Car Service are a few of the well-known companies among them.
There are many exhibitors in the return of the travel technology area, including, but not limited to, DerbySoft, DidaTravel, Flightroutes24, Fly Today, Freed Group, HeyTrip, JegoTrip, Miki Travel, Mondee, Shiji Group, TEK TRAVELS DMCC, Yalago, or YunShang Technology.
The ITB China show floor is in high demand for exhibitors from tourist destinations, tour companies, and companies that offer specialised travel services, including Bounty Group Bali, Brilliant Africa, Defence Collective Singapore, Designer Safari, Disneyland Paris, EternityX, Hurtigruten group, Beijing Tianxingjian International Travel Service, Benchmark Adventure, Bhutan Land of Happiness Tours, Kuoni Tumlare, Travel The Guianas & Caribean, and Yoyiyo.it.
In addition to an incredible 86% of the founders, C-level executives, directors, and senior managers from the top Chinese travel agencies, ITB China is thrilled to host top-tier and hand-selected Chinese buyers. The matchmaking system for the event promotes fruitful encounters and valuable contacts, maximising commercial chances during visitors’ constrained time at the show. The ITB China Conference, which will take place concurrently with the travel trade exhibition, will offer a forum for discussion and information sharing with leading experts and speakers, further enhancing the experience for all attendees.
Source- Travel daily