Today, September 4, the main brand of dnata Travel Group UK B2B, Gold Medal, launched The Experts’ Edit 2023, a campaign that will run through the end of September. The campaign’s concept highlights a variety of international vacation packages that have been meticulously chosen by their destination specialists and are based on firsthand knowledge. The packages include fascinating new properties and tours, as well as hotels and locations that are in high demand based on current trends.
A book, microsite, regular features on Gold Medal’s social media channels, email marketing, and offer collateral are all part of the campaign, which will run until October 31. Agents can utilize these tools to promote The Experts’ Edit 2023 and increase sales during this crucial booking time.
According to market trends, agents may anticipate a greater emphasis on twin and multi-centre vacations, as well as attractive vacation offerings priced from a variety of UK airports and insider information highlighted throughout the campaign. The various themes mentioned assure agents that there will be something to meet each of their customers’ demands, from all-inclusive vacations and family breaks to road trips and romantic getaways.
A sleek 56-page book called The Experts’ Edit 2023 will be distributed starting today to 500 agents in the UK. It offers 51 deals for 2023, 2024, and 2025, including a trip to Siyam World in the Maldives in 2025 after the enormous success of a comparable deal for the
A resort on the Indian Ocean that was highlighted throughout August. On the microsite, agents may get downloadable campaign materials, individual landing pages for prominent homes, and motivational advice to help them secure their clients’ fantasy getaways.
Gold Medal is offering agents the chance to win weekly prizes of £500 vouchers for Amazon, Marks & Spencer, and John Lewis to commemorate the release of The Experts’ Edit 2023. Agents must reserve any Gold Medal package between September 4 and October 31, 2023, and register their reservations or send their reservation number to win@goldmedal.co.uk by November 1 to be eligible to win. Each week, the winners will be revealed on the Gold Medal Facebook page, @GoldMedalAgents.
Additionally, Farebank Rewards can be earned on all package reservations, Gold Medal is reminding agents. The Experts Edit 2023 was created using years of first-hand expertise and a genuine passion for travel, according to Sarah Lancashire, Marketing Director of dnata Travel Group UK B2B. As a brand, we keep an eye out for new trends and pay attention to our agents’ requests to make sure we are consistently exceeding expectations. With the help of our amazing partners, we were able to create this campaign, which is now our second largest of the year.
Source- Travel daily
Link- https://www.traveldailymedia.com/gold-medal-launch-expansive-september-campaign-the-experts-edit-2023/