The “FROM PURPLE TO PURPOSE” Press Conference was held by Thai Airways International Public Company Limited (THAI) to introduce the new uniform for female cabin crew, which combines sustainable development with the nation’s identity and will go into effect on January 1, 2024. Attending this conference were THAI senior management, Piyasvasti Amranand, THAI Chairman of the Plan Administrators, Chansin Treenuchagron, THAI Plan Administrator, and Chai Eamsiri, THAI Chief Executive Officer.
Over the past twenty years, THAI has made the environment a top priority in its operations. This is especially true of the initiatives to reduce greenhouse gas emissions, like the upcycling project and the reduction of in-office resources, which will improve the circular economy, sustainable development, and the goal of having net zero emissions by 2050. These initiatives were recently created in accordance with the Zero Waste Living philosophy, which is based on three pillars: FROM PURPLE TO PURPOSE, FROM WASTE TO WEALTH, and FROM PLANES TO PLANET.
Thai silk and synthetic thread manufactured from recycled materials are now used to weave the Thai Ruean Ton, the national garment of Thailand that has been worn by THAI flight attendants for almost 60 years and is recognized worldwide for its grace. The new uniform satisfies both practical and aesthetic needs because it is safer, easier to maintain, and more flexible to wear.
Beginning on January 1, 2024, female flight attendants will don the Thai Ruean Ton uniform made of this new material, which will be visible both onboard and off.
To achieve the corporate sustainable development goals, THAI is working to develop its own strategic framework on sustainable development, which will include initiatives for non-aviation activities such as catering, technical, and ground services, as well as social contributions in the Thai agricultural sector, especially SMEs. This is in addition to the sustainable development initiatives already put into place, such as fuel efficient improvement, introducing new-generation aircraft and engines with less fuel consumption and lower carbon emission, and improving flight operations techniques like single engine taxi and takeoff weight optimization.
Source- Travel daily
Link- https://www.traveldailymedia.com/thai-unveils-new-cabin-crew-uniform/