According to research, travellers nowadays demand personalised, adaptable, and sustainable travel experiences as the economy continues to improve.
The industry’s ability to meet these traveller expectations is examined in a new analysis that combines material from the hotel, mobility, and travel insurance industries under the Amadeus ecosystem methodology.
Over the previous four years, traveller expectations have altered, and the hospitality sector of 2023 is different from that of 2019. These expectations act as change agents since customers today prioritise customization and want customised options when making travel arrangements. Travellers’ top priorities include the promotion of contemporary technology technologies to reduce travel friction and flexible and sustainable routes.
These are the conclusions of a recent study by Amadeus titled Catalysts for Change: Building the Hospitality Ecosystem of the Future.
The announcement comes while air travel is still recovering. According to Amadeus Demand360® data as of May 6, 2023, on-the-books worldwide hotel occupancy for June has risen to 32%, rising higher than the numbers for the same month in 2022 and 2021 and behind just by three points occupancy levels recorded in 2019.
At the same time, popular destinations such as Tokyo, Seoul, and Singapore in Asia, as well as Rome and Paris in Europe, are all reporting higher occupancy rates for June this year than they did for the same month in 2019, demonstrating a strong worldwide rebound.
The global average daily rate (ADR) for hotels was US$216 in June of this year compared to US$184 in the same month of 2019. This is higher than pre-pandemic values.
With more people travelling and more expectations, the sector must be proactive and quick to adapt to changing traveller demands. As it combines content from hotels, mobility, and travel protection into a single, cohesive whole, Amadeus is in a position to set the standard. With the help of this ecosystem strategy, travel sellers and providers can collaborate successfully to deliver unique experiences to customers while discovering new strategies for stimulating profitable demand and accelerating industry growth.
“The travel industry has long benefited from collaboration, and we see a real opportunity in combining content from key travel providers across hotels, mobility, and travel insurance to better meet the needs of today’s travellers,” says Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus. Travellers desire more alternatives, ones that are catered to their interests, and frictionless transactions.
He continues, “Providers need to be able to personalise their service to maximise their revenues to continue to generate demand across various areas. Access to this integrated material is a game-changer for travel agents. The traveller has always been at the centre of all we do at Amadeus. The industry will be able to move closer to creating the end-to-end trips that travellers desire with the help of an ecosystem strategy.
Catalysts for Change makes use of information gleaned from conversations with hotels, mobility providers, travel salespeople, travel insurance providers, and Amadeus executives in addition to information from Amadeus’ Demand360 business intelligence data.
Source: traveldailynews