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Ant & Dec have been named Happiness Ambassadors by TUI.

Ant & Dec have been named “Happiness Ambassadors” by TUI.  

Ant & Dec have been hired by TUI UK to deliver holiday-inspired fun and smiles to the British public. As they define their new duties as ‘Happiness Ambassadors’ for TUI, the duo from Newcastle will reveal their mischievous plans.  

Launching on June 28th, the social media campaign will focus on how TUI creates ‘happy’ every day. Ant & Dec concoct their new job title in a witty and entertaining manner, creating the ideal holiday pitch, and dialling up holiday inspiration with TUI’s retail agents and cabin personnel.

The social media content concentrates on the moments customers experience prior to travelling abroad, from planning and booking to the airport just prior to departure. Ant and Dec have a great time creating additional happy moments at each stage of the journey in an unexpected and memorable manner.

The campaign, a creative collaboration between Ant and Dec’s Mitre Studios and Leo Burnett London, will run on TUI’s and Ant and Dec’s social channels for six months beginning on 28thJune. Follow @antanddec and @tuiuk to learn what they have been up to as of today.

Andrew Flintham, Managing Director of TUI UK, stated, “Ant and Dec are the ideal duo to demonstrate what our Makers of Happy do every day: provide our customers with the finest possible experiences. The partnership comes at an exhilarating time for TUI, as our customers eagerly anticipate creating unforgettable vacation memories. It’s fantastic to be working with Ant and Dec, who are the happiest people on television, and they’re already sharing wonderful ideas on how to make holidays even more enjoyable.”

Ant says, “We have previously collaborated with TUI on Saturday Night Takeaway, so we were thrilled to be asked to become their Happiness Ambassadors and create some entertaining content for their staff and consumers as they plan their holidays for this year. 

Dec continues, “We have enjoyed collaborating with everyone at TUI and getting to know the team better. We hope that what we’ve created will bring a smile to people’s faces and disseminate a little holiday cheer from now until the end of the year.”

Source- Travel daily

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