In the first quarter of 2023, Dubai received 4.67 million foreign overnight guests, up from 3.97 million visitors in the same period of 2022. According to the most recent information provided by Dubai’s Department of Economy and Tourism (DET), this is a 17% YoY gain and the city’s highest Q1 performance since the pandemic, putting it firmly on course to become the most popular foreign destination. In order to solidify Dubai’s position as one of the top three cities in the world, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched the Dubai Economic Agenda D33 in January. This growth puts the city on track for a full tourism recovery. His Majesty “The remarkable growth in international visitation achieved by Dubai in the first quarter of 2023 demonstrates the city’s emergence as one of the key destinations leading the way in the rebound of the global tourism sector,” said Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai. This accomplishment is the result of the leadership’s expansive ambition to make Dubai the world’s leading centre for tourism, talent, entrepreneurship, and investment. Dubai is currently one of the world’s fastest-growing metropolises. His Highness just announced the Dubai Economic Agenda. Vice President and Prime Minister of the UAE and Ruler of Dubai, Sheikh Mohammed bin Rashid Al Maktoum, lays out an ambitious new course for Dubai in order to increase its contributions to determining the direction of the world economy. In addition to being one of the strongest economic foundations in our country, the tourist industry plays a crucial role in enabling Dubai’s unique position as a global link between markets, cultures, and regions. In the next years, Dubai will keep launching innovative new projects in an effort to stand out as a tourism destination and fulfil its ambition of becoming the finest city in the world to live, visit, work, and invest. At 98% of pre-pandemic levels in Q1 2023, according to the most recent industry results, Dubai is the destination that is recovering the fastest globally, beating the UN World Trade Organization’s prediction that international tourist arrivals could reach between 80 and 95 percent of pre-pandemic levels this year, particularly in Europe and the Middle East. A remarkable achievement since turning the tide in July 2020 by reopening the city to international tourists, and in spite of current global economic headwinds, was the number of visitors in Q1 2023, which fell just two percentage points short of the pre-pandemic volume of 4.75 million tourists that arrived in Dubai in the first three months of 2019. The sector’s achievement also marked the culmination of a stellar first quarter for Dubai, which saw the city named the top worldwide destination once more in the Tripadvisor Travellers’ Choice Awards 2023. This is just the second occasion in history that a city has received the prestigious award for two years in a row. The Honourable “Q1 2023 has set us off on a very strong trajectory for the year and is driving us closer to realising the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai, to make Dubai the most visited and returned-to destination,” said Helal Saeed Almarri, Director General of Dubai’s Department of Economy and Tourism. The robust performance of the industry is confirmation of our clearly defined strategy and evidence of the unwavering support of our stakeholders and partners in the travel and tourism sector. As we put more effort into fulfilling the objectives of the Dubai Economic Agenda 2033, the next ten years will witness our sector go through unprecedented phases of transition in terms of infrastructure, technology, attractions, and experiences. The multi-pronged strategy that helped us succeed in 2022 will be continued in order to keep Dubai’s appeal as the top travel destination in the world: evolving the destination promise, taking a multi-geographic approach to markets, constant international outreach through global campaigns, hosting international MICE, business, and leisure events, and further strengthening stakeholder relationships. The pillars of sustainability, cuisine, trade, and technology will serve as the cornerstone of our future success as we anticipate more accelerated momentum in our tourist sector. A significant milestone for us is that this year has been designated as the UAE’s “Year of Sustainability” as the nation gets ready to host COP28, the UN Climate Change Conference. As we aim to become the finest city in the world to live and work in, sustainability will be at the centre of all we do. We will integrate sustainable practises into every part of the visitor experience. strong reversal The effectiveness of the city’s diversified multi-geographic approach is further demonstrated by the fact that Dubai’s traditional source markets continued to have a positive influence on foreign visitors during the first quarter of the year. The top area was made up of the GCC and MENA, which contributed 29% of the overall volumes, demonstrating the city’s sustained attraction to visitors from nearby markets. South Asia accounted for 16% of all overseas visitors, followed by CIS and Eastern Europe with a combined contribution of 15%, the Americas (7%), North Asia and South East Asia (6%), Africa (4%), and Australasia (1%). Western Europe accounted for 22% of tourist arrivals. While four regions have fully recovered and surpassed Q1 2019 levels, including MENA (32% vs. Q1-2019), the Americas (9% vs. Q1-2019, and Australasia (2% vs. 2019), the majority of regions have shown significant growth in Q1 2023 compared to the same period in 2022. In terms of tourism volume, South Asia and Western Europe are both almost back to pre-pandemic levels. Dubai’s hotel industry is driving development Performance at hotels in Dubai increased significantly in the first quarter of 2023. The industry’s average occupancy from January to March was a staggering 83%, ranking among the highest in the world and nearly matching the