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Greater Bay Airlines now resides within the vast Global Distribution System of Sabre. 

Greater Bay Airlines now resides within the vast Global Distribution System of Sabre. 

Greater Bay Airlines, the newest airline based in Hong Kong, and Sabre Corporation, a software and technology company that supports the worldwide travel industry, have announced a new distribution arrangement. Greater Bay Airlines will have access to Sabre’s extensive network of travel agencies, online travel agencies, and businesses thanks to the integration of the Global Distribution System (GDS) from Sabre. This will enable the airline to reach a larger audience and maximise distribution reach.

The new agreement bolsters Sabre’s position in the Hong Kong travel industry while allowing Greater Bay Airlines to disseminate its flights and services quickly and efficiently around the globe. Travel agents worldwide who are connected to Sabre will have access to more airline material, enabling them to design the best deals and experiences for their leisure and business clients.

 Gloria Slethaug, General Manager, Marketing and Sales, Greater Bay Airlines, said: “After launching our scheduled services in July 2022, we’re now focusing on expanding our regional network from Hong Kong to destinations like Tokyo, Osaka, Seoul, Taipei, Bangkok, and Ho Chi Minh City, while providing our customers with best-in-class travel experiences. In order to improve our distribution capabilities to travel agents and their clients around the world as we go on with our expansion objectives, it was crucial that we select the proper technology partner.

Greater Bay Airlines wants to play a bigger part in Hong Kong’s burgeoning tourism industry as the city works to draw more foreign tourists and business travellers. The airline launched regular service from Hong Kong to Ho Chi Minh City recently, adding a sixth destination to its network after operating its first route to Bangkok last summer. Greater Bay Airlines anticipates adding more international services in the upcoming years as a result of efforts to grow its fleet.

Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions, Airline Sales, Sabre Corporation, said: “We’re happy to welcome Greater Bay Airlines to our growing network of airline clients. “To efficiently reach international travellers while focusing on growing company operations, the airline must have access to a strong distribution network. Now that Sabre technology is being used, we anticipate seeing additional Greater Bay Airlines aircraft take to the sky.

Source- Travel daily

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