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Strategic distribution and retailing partnership between Sabre and Air Canada.

Strategic distribution and retailing partnership between Sabre and Air Canada.

The fulfilment of a new multi-year distribution agreement, which gives Sabre-connected agencies long-term access to Air Canada’s whole content across NDC channels, was announced by Sabre Corporation. According to the contract, Sabre will be able to provide agencies much better Air Canada content and offers, including the airline’s dynamically priced rates and additional ancillary services.

Air Canada, the national carrier of Canada, and Sabre are actively collaborating on the introduction of the airline’s NDC offers into the Sabre travel marketplace. Within the next few months, the two businesses plan to activate Air Canada’s NDC content in Sabre. The Distribution Cost Recovery originally announced by Air Canada will be waived for Sabre-connected travel companies employing this channel once Air Canada’s NDC connection to Sabre is operational.

Mark Nasr, Executive Vice President, Marketing and Digital for Air Canada, said, “We’re proud to be taking this next step with Sabre, providing the broadest range of rich Air Canada content, travel options, and services to our customers and agency partners.” “Air Canada recognises and values Sabre’s forward-thinking strategy and the enormous technological investments they’re making, which, when combined, will benefit all parties involved in the travel industry. This new alliance is the outcome of extensive conversations, and it represents an important next step in fulfilling Air Canada’s distribution promise: a seamless transition for agencies and travel purchasers of all sizes.

NDC is a pillar of Air Canada’s distribution modernization strategy and focuses on giving customers access to more personalised content and the best rates available across channels. The airline’s plans for fleet modernisation and expansion, which include investments in dozens of brand-new, fuel-efficient Airbus A220 and A321XLR aircraft, will be supported by improved distribution capabilities.

As a facilitator of contemporary retailing, NDC is a corporate priority for Sabre. Roshan Mendis, Chief Commercial Officer for Sabre Travel Solutions, stated, “We share this vision with Air Canada and support its ambitious retailing and distribution goals, while guaranteeing agencies will benefit from the wealth of choice, efficiency, and transparency of the Sabre Travel Marketplace.  “This agreement demonstrates Sabre’s deep commitment to generating value and serving the diverse interests of the global travel marketplace, including airlines, travel agencies, and the travellers they serve,” said the company.

Source- travel daily

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