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Connect Conference Centre'

The ‘Connect Conference Centre’ in Dubai has appointed ASM Global as its operator.

Connect Conference Centre, often known as “C3,” will now be managed and operated by ASM Global. This is the second addition to the company’s Dubai portfolio, which also includes the renowned Coca-Cola Arena, which it launched in 2019.

Additionally, it adds to the world’s largest portfolio of conference and convention facilities.The C3 building, which is a part of Expo City Dubai, has undergone a remarkable repositioning after serving as the Opportunity Pavilion during the illustrious Expo 2020.

As part of the upcoming COP28, which will take place in Expo City Dubai from November 30 to December 12, 2023, C3 is prepared to play a crucial role in hosting a variety of meetings, conferences, and cultural gatherings.

A distinctive, customizable space, C3 is a welcome addition to Dubai’s mid-sized venue market and opens up even more interesting alternatives for business, entertainment, and community events at Expo City Dubai, according to Sholto Douglas-Home, chief sales and marcoms officer. We anticipate seeing the Opportunity Pavilion come to life once more as a vibrant hub in our expanding city because it was a well-liked destination during Expo 2020.

This endeavor highlights ASM Global’s steadfast commitment to growing our footprint in the MENA area, according to Harvey Lister, chairman and chief executive of ASM Global’s APAC division. Our goals are perfectly in line with the UAE’s ongoing expansion and quest of excellence in the live events industry. We are leaders in spotting this potential in a complex that is continually growing, and we anxiously anticipate new growth chances.

The location’s extraordinary adaptability enables it to accommodate a variety of events, from summits, conferences, and meetings to exciting live entertainment performances and upscale corporate events. According to Lister, C3’s importance goes beyond its services and will play a crucial part in the company’s future regional operations and event schedule. In addition to paving the way for future expansion plans within Expo City Dubai, ASM Global’s recent achievement in acquiring the management and operations rights for this venue also prepares the way for a wider growth strategy across the UAE and the Middle East.

Shakir’s Exhibition World Bahrain, Jeddah Arena Airport City, and International Convention Centre Jeddah Airport City are some of the other Middle Eastern venues run by ASM Global.

Source- Travel daily

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