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Top ten international airline loyalty programmes

Top ten international airline loyalty programmes

United Airlines’ MileagePlus is regarded as the best global loyalty programme overall. According to a recent study, the number of airline passengers in 2022 increased by approximately 47 percent compared to the previous year. This is excellent news for airlines, whose profits declined during global lockdowns and pandemic regulations.

Many are upping the ante on their loyalty programmes in order to attract a broader spectrum of customers, including those who are not frequent travellers, and to provide the winning, timely experiences that consumers now expect.

Good Travel Management, a global leader in business travel management, has ranked the world’s airlines according to the quality of their customer loyalty programmes.

To achieve this, it standardised the latest available data for each loyalty scheme in categories such as ‘average monthly Google searches,’ ‘points expiration,’ ‘lounge reviews,’ and’minimum leg room’ to rank the world’s largest airline loyalty programmes out of ten.

With an aggregate score of 7.85/10, MileagePlus with United Airlines ranks first among the 59 loyalty programmes analysed. Despite recent price increases on all tickets to Europe, MileagePlus offers the most lucrative methods to earn and redeem miles among all airlines studied. It is renowned for its lucrative travel credit card offers and has more than 100 million members.

MileagePlus has the maximum positive score for points expiration (10) with no expiration date for points.

It also obtains a near-perfect score (9.75) for the 342 destinations to which it flies. It also has one of the highest scores for legroom, with a generous 75 inches for passengers to extend their legs on long-haul flights (9.22).

Second place goes to Aeroplan with Air Canada (6.53 points). The most recent partnership enables members to earn points by attaching their Uber/Uber Eats account in Canada to their account with the loyalty programme.

Aeroplan’s loyalty programme had its greatest performance in its history at the 32nd annual Freddie Awards, where it was named Airline Programme of the Year and won awards for greatest Promotion and Best Redemption Ability. With over 368,000 monthly searches, it has one of the highest global average monthly Google search volume scores (8.18) of all the airlines studied by Good Travel Management.

Additionally, it has positive lounge review scores (7) and offers the same substantial leg room as MileagePlus. However, it falls short of the top position due to a short points expiration period of only 18 months (0.25) and a smaller selection of destinations (222 in total).

Source: traveldailymedia

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