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Tourism New Zealand rewards trade partners in a first-of-its-kind global trade incentive campaign

Tourism New Zealand rewards trade partners in a first-of-its-kind global trade incentive campaign

Air New Zealand is a partner in the reward programme.

SG – Singapore Tourism New Zealand recently completed its first international trade incentive campaign, which followed the global launch of their most recent 100% Pure New Zealand global campaign, IF YOU SEEK.

The association has actively increased its trade operations across markets as part of a coordinated effort to promote New Zealand’s tourist resurgence. The first-of-its-kind incentive programme was started to entice business partners to learn more and deepen their understanding of New Zealand as a travel destination. For a chance to go on a trade familiarisation trip to New Zealand, participating travel agents had to take part in events and use the marketing tools available in-market.

On the recently concluded IF YOU SEEK trade familiarisation tour, travel agents from Australia, Germany, Japan, North America, Singapore, South Korea, India, and the UK participated. They took part in one-of-a-kind experiences during sensory, seeker-themed activities chosen in partnership with the campaign between April 17 and April 22, 2023.

Travel agents from Asia travelled to the North Island (Waiheke Island, Waikato, Rotorua, and Northland), where they delighted in the following experiences:

  • Maungatautari (Sanctuary Mountain): private guided tour of the conservation reserve where they learned about efforts to re-introduce and breed endangered species through the installation of the world’s largest pest-proof fence Waiheke
    Island: Pwhiri (Mori welcome ceremony) at Piritahi Marae, followed by a custom tour of the island led by Ananda Tours and a stop at Batch Winery
  • Tours of the Shire of Hobbiton, the famed scenic meadows that served as the backdrop for the Lord of the Rings and The Hobbit Trilogies, are offered by the fascinating company Hobbiton Movie Set Tours.
  • Redwoods Nightlights, a spectacular journey through Rotorua’s redwood forest under the stars that includes 34 lanterns by famous designer David Trubridge, is part of the Redwoods Treewalk.
  • The Hell’s Gate Experience, a three-in-one experience that includes an interactive geothermal walk, mud baths, and sulphur spas, is located at the Hell’s Gate Geothermal Reserve and Mud Spa.
  • A sightseeing and dolphin-watching cruise in the Bay of Islands is offered by Carino Wildlife Cruises.
  • Rotorua’s Canopy Tours are thrilling zipline excursions that explore New Zealand’s gorgeous canopies and ancient forests.
  • Top Trail Cycle Hire and Tours offers thrilling riding excursions along the gorgeous Twin Coast Cycle Trail, which runs from Opua in the beautiful Bay of Islands to Horeke in the magnificent Hokianga.

-The Waitangi Treaty Grounds: a guided tour of New Zealand’s most significant historic site combined with a Mori cultural experience and a look at the largest ceremonial waka.

-The Stone Store and Kemp House: a visit to one of New Zealand’s oldest historical sites that holds the stories of the encounter between Mori and European missionaries.

“When it comes to promoting in-market presence and preference for New Zealand, our trading partners are some of our most valued champions. Because destination knowledge is so important to what they do, we hope that their time in New Zealand has given them a greater respect and understanding of the country, which will transfer into how they present it to their target market. Gregg Wafelbakker, General Manager, Tourism New Zealand, Asia, shared.

In agreement with the thoughts expressed, Air New Zealand’s Head of Sales for South and South East Asia, the UK, and Europe, Aaron Gilden, said, “We believe the experience will assist our trade partners create more fruitful dialogues and enthusiasm about New Zealand. As the airline partner, this campaign gave us the chance to interact with our partners more effectively, which strengthened our ability to showcase what Air New Zealand has to offer.

Source: traveldailynews

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