The Honourable Saood Abdulaziz Al Hosani, Undersecretary at DCT Abu Dhabi, declared that the tourist industry in the UAE has begun a bold new chapter. The new goals were set in response to a boom in Abu Dhabi’s tourist industry in 2022. Hotel occupancy rates and other measures show that the business is already on the mend.
The overall number of visitors to the emirate increased by 13% from the previous year to 18 million, while hotel occupancy rates surpassed the Middle Eastern norm of 67 percent by reaching 70%.
The emirate attracted tourists from all over the world, with the majority of them coming from India, the Kingdom of Saudi Arabia, the United Kingdom, and the United States, in that order. The expanded selection of year-round entertainment and athletic events, as well as trade events and roadshows, in Abu Dhabi may be credited for the enhanced local and international market performance.
“Our ambitious goal to welcome more 24 million visitors by the end of 2023 builds on healthy growth over the past year,” said H.E. Saood Abdulaziz Al Hosani, Undersecretary at DCT Abu Dhabi. The delivery of outstanding vacation and business experiences over the whole year, underpinned by an integrated ecosystem of best-in-class services, infrastructure, and effective marketing, made it possible for this optimistic performance. In Abu Dhabi, we are showcasing the value of collaboration throughout the tourist industry and how successful we can be as a whole.
H.E. Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, commented on the new goals, saying: “The success we have already attained drives us to strive for more. By intensifying the effective approach of developing and providing one-of-a-kind experiences for everyone to enjoy and a varied range of year-round activities for tourists in partnership with our international IP partners, we are dedicated to achieving our goals for 2023. This is supplemented by the MICE sector, which continues to grow as a result of the emirate’s top-tier venues, hotels, and supporting infrastructure.
Over 100 events in 180 days were successfully hosted by Abu Dhabi Calendar the previous year, with an impressive lineup of A-list international talent. The events fascinated and thrilled spectators with performances by Oscar-winning Indian composer A.R. Rahman, iconic Grammy Award-winning vocalist Sting, and K-pop phenomenon BLACKPINK.
The Mother of the Nation (MOTN) and LIWA festivals, two well-known local family events, were held throughout the emirate, adding to the city’s cultural diversity and liveliness.
By hosting significant events like the renowned Abu Dhabi Grand Prix, NBA, and UFC, Abu Dhabi further established itself as a premier location for international sport. These occasions drew sizable crowds and received widespread media coverage, establishing Abu Dhabi as a top travel destination for fans of entertainment and sports.
Two tourist ads, “Experience Abu Dhabi, Find Your Pace” and “Summer Like You Mean It,” were launched in 2022 in keeping with DCT Abu Dhabi’s objective to offer a variety of experiences. Along with two prominent events, namely the Abu Dhabi Art and Culture Summit Abu Dhabi, a month-long programme of events was also held to celebrate the fifth anniversary of the Louvre Abu Dhabi.
DCT Abu Dhabi is committed to offering even more ambitious campaigns and events in 2023 that demonstrate its dedication to provide unforgettable experiences to a global audience while harnessing the power of its relationships.
Source: breakingtravelnews