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Driven by Accor, premium brand growth

Driven by Accor, premium brand growth

The world’s largest hospitality company, Accor, has a strong pipeline for its luxury hotel portfolio across Europe and North Africa, including Pullman, Mövenpick, and Swissôtel.

With 46 properties totaling 7,360 rooms scheduled to open by the end of 2027, the group has signed 10 luxury hotels across the region so far this year, including six from Mövenpick, two from Pullman, and two from Swissôtel.

The group’s footprint in the Mediterranean basin will be strengthened by Accor’s premium growth, which includes locations in both tourist hotspots and ancient cities. It will also experience growth in Eastern European countries like Bulgaria, Czech Republic, Albania, and Montenegro, providing a chance to diversify its offering to European travelers.

Pullman Hotels & Resorts are Accor’s most opulent selection, and they are situated in some of the most sought-after locations on earth. Pullman appeals to the cosmopolitan visitor seeking the best with its 4- and 5-star establishments. Nine additional additions will bring 1,589 new rooms to the brand’s portfolio in Europe and North Africa, including properties in Guadeloupe and the upcoming Pullman Okol Resort Golf & Spa in Bulgaria, which is scheduled to open in winter 2023. Albania, Croatia, Germany, and Montenegro will all have openings this year, as will the Pullman Kolasin Breza.

With 23 forthcoming openings in the area, Mövenpick is in the lead thanks to its versatility as a conversion brand. The brand, which has Swiss roots that go back to the 1940s, offers a variety of modern city and resort hotels with a focus on making the ordinary special. As part of its development into Europe and North Africa, a variety of resorts and hotels will open in nations like Algeria, Croatia, Switzerland, Italy, and Azerbaijan with the eagerly awaited Movenpick Winterpark Baku. With the recent openings of Mövenpick Samarkand Hotel in Uzbekistan and Mövenpick BalaLand Resort in Hungary, the portfolio in Eastern Europe has expanded.

Swissôtel brings together Swiss hospitality, clever design, and regional flair. In Eastern Europe, where 14 hotels totaling 2,334 rooms are opening in countries including Albania, Bulgaria, the Czech Republic, Serbia, Moldova, and Georgia, its expansion is accelerating. The Swissôtel Tbilisi will open later this year.

Philippe Bijaoui, Chief Development Officer, Europe & North Africa for Accor’s Economy, Midscale, and Premium brands, remarked in response to the region’s development strength:

“Driving our premium brands across the region is a vital component of that. Our recent restructure has given us a laser-eyed focus. Our premium portfolio, which now accounts for 16% of our total pipeline, is a significant area of focus for our development plan since we believe it has a ton of unrealized potential. We have a lot of faith in the capabilities of companies like Mövenpick to help us raise our density in strategic places since they are a perfect conversion brand.

Source- Travel daily

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