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Embed revolutionizes SaaS in Europe

Embed revolutionizes SaaS in Europe

At the IAAPA Expo Europe in Vienna, Austria, Embed, the leading cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries, displayed its SaaS solutions and other ground-breaking innovations.

Saeed Abdillahi, EMEA Sales Manager at Embed, exclaims, “We’re happy to have another successful trade show for the books — and the biggest one in Europe at that. The Mobile Wallet virtual gaming card and STATS business analytics dashboard are the first SaaS products we are bringing to the region as advocates of our customers’ success to assist FECs in moving from manual to digital procedures.

The Mobile Wallet, which recently demonstrated a 5x increase in reload value versus cash and credit card for our customers based on 2022-2023 success metrics, is one of Embed’s Software as a Service (SaaS) solutions. “As we are taking STATS global – the data visualisation dashboard powered by Amazon Web Services – we are seeing a great reception and turnout for our SaaS solutions,” says Renee Welsh, CEO at Embed. “The European market is indeed ready to move toward cashless transactions, with 50% of consumers in the UK alone already favoring it over cash.”

The Veltmeijer Group, Funstation UK, FARO Games, and BALO are just a few of the notable clients and partners that the Embed Mavericks have had the chance to network with. Bandai Namco UK, a local partner of Embed, also expressed support for the transformation of the FECs in the area. FECs from the Netherlands, Germany, France, Belgium, Romania, and the Czech Republic stopped by the Embed booth to talk about how to advance their businesses by switching from primarily coin-op to totally cashless using Embed.

Serving the Veltmeijer Group for ten years

The Embed Mavericks and the Veltmeijer Group honored their 10-year cooperation over dinner following the first day of the exhibition. With Roger Tubée and the rest of VG, “we raised our glasses to an amazing partnership. We are excited to see this relationship continue skyrocketing into the future for more years to come,” adds Bonnie Cheraparambil, EMEA Operations Director at Embed.

Next, what?

From November 14 to November 17 at the Orange County Convention Center in Orlando, Florida, catch the Embed crew next at the IAAPA Expo. In addition to the Mobile Wallet and STATS, Embed’s Bling Trunk will feature game cards and wearable media in addition to free demonstrations of its portfolio of integrated hardware and software solutions including KIOSK+ and TOOLKIT. Keep an eye out for more groundbreaking news and releases!

Source- Travel daily


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