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In Asia Pacific, Collinson improves airport lounges and travel experiences

In Asia Pacific, Collinson improves airport lounges and travel experiences

In response to the strong return and growth of travel in Asia Pacific across most markets, Collinson, a global leader in the provision of airport experiences, loyalty and customer engagement solutions, and owner and operator of Priority Pass, keeps growing its network of airport lounges and travel experiences to accommodate the rising number of travelers.

In the first seven months of 2023 (from January to July), airport lounge visits increased dramatically across Asia Pacific by 44%, with South and South-East Asia seeing the greatest growth. Additionally, when pre-pandemic July 2019 lounge visit data is compared to July 2023 data, a 32% rise is shown.

As we celebrate the nearly complete return of travel in the Asia Pacific region, where air passenger traffic is reportedly at over 90% of pre-pandemic levels, Todd Handcock, Global Chief Commercial Officer and Asia Pacific President at Collinson, said, “We remain focused on elevating our members’ travel journeys by growing and enhancing our airport lounges and travel experiences. We carefully and cooperatively worked with industry partners from all over the region in the first half of this year to nearly double the number of airport lounges and travel experiences in the Asia Pacific network.

Members of Priority Pass now have access to 88 new airport lounges and travel opportunities in Asia Pacific. 27 lounges have been introduced in popular travel locations throughout Asia Pacific, including Cambodia, Hong Kong SAR, Malaysia, Singapore, Taiwan, and the Philippines, thanks to a recently renewed collaboration with Plaza Premium. Through direct agreements with Blue Sky Group, Noi Bai Aviation Joint Stock Company (SNG HNG), and SSP Malaysia, Collinson also increased the number of airport lounges it operates in Indonesia, Vietnam, and Malaysia. Through a direct relationship with Guangzhou Baiyun International Airport Business Travel Service Co Ltd, it has also added seven premium airport lounges in mainland China.

“We continue to be focused on extending our inventory to provide smooth, joyful, and stress-free travel experiences to our members as we meet the growing volumes and evolving expectations of travelers. Results from our recent Asia Pacific customer engagement and loyalty study report, which found that 76% of customers consider a brand’s experience to be just as important as its goods or services, provide more evidence for this, Handcock continued.

The analysis, which polled more than 4,750 regular travelers in 10 Asia Pacific markets, found that travelers in the region, especially Millennials and Gen Z tourists, are looking for unusual and immersive experiences. Airport lounge access came in first on respondents’ lists of travel perks, and Priority Pass membership makes it possible to enjoy other top-rated experiences like dining savings and lifestyle and wellness benefits.

Access to co-working spaces – Connect and Miracle Co-working space – in Singapore Changi Airport and Bangkok’s Don Mueang International Airport are new experiences that have been introduced to the Asia Pacific portfolio this year. Members can also choose from a variety of dining options thanks to the addition of 16 additional restaurants in Australia, Singapore, Hong Kong, Mainland China, and Japan. Travelers entering Japan can also decompress and unwind at the Kutsurogi Dokoro, a Japanese-style public bath located at Chubu Centrair International Airport, or they can choose to take a nap at the nine-hour capsule hotel located at Narita Airport.

Currently, Priority Pass Members get access to more than 550 airport lounges and travel experiences throughout Asia Pacific, as well as more than 1,400 worldwide in all of the key travel regions. Members get access to a wide variety of exclusive activities that help make every travel exceptional, including spas, sleeping pods, and eating.

Source- Travel daily

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