The 2023/24 Autumn Winter Travel Forecast from HomeToGo, the website with the greatest selection of vacation rentals worldwide, reveals the trends influencing travel preferences in North America and Europe. A considerable increase from 55% in 2022/2023 to nearly 72% of tourists questioned are planning travels for this fall and winter.
Another boost is also expected for international travel: HomeToGo also reports a +10pp YoY* growth in the share of searches for international destinations. Nearly half (49%) of surveyed travelers planning getaways for this fall and winter are seeking for international accommodations.
HomeToGo reports that the average number of visitors looking for vacations in the fall and winter has increased by 20% YoY (3 guests on average), indicating that travelers are not alone in their quest for the sun and wintertime pleasure. Additionally, almost a quarter (23%) of those asked stated they would be traveling with a group or their families.
HomeToGo co-founder and CEO Dr. Patrick Andrae said, “We are very excited to release our latest travel forecast, which shows that the upcoming autumn – typically the off-season – has increasingly turned into a busy shoulder season, as travelers take advantage of fewer crowds, cooler temperatures, and more affordable prices. Compared to previous year, there has been a huge increase in search interest for international travel, especially around seasonal must-attend events like our personal favorite, Oktoberfest, and the upcoming winter holiday markets in Europe. The way that passengers continue to use AI to organize their travels is what makes the upcoming season particularly exciting. With our newest addition to our App, AI Mode, we are uniquely positioned as an AI-powered marketplace to assist guests in intuitively discovering their ideal rental for the upcoming season. We look forward to continue to be at the forefront of this fascinating trend in travel!”
These additional major trends and developments are based on data received from vacationers using HomeToGo to plan autumn-winter getaways as well as an outside study of Americans and visitors from other countries.
In an effort to cut costs for their fall and winter getaways, Compared to past years, 70% of tourists stated they are more eager to cut costs. Travelers trying to cut costs are making more advanced reservations, leaving town outside of the busiest months, and preparing meals in their vacation homes.
More passengers are using AI to aid with their vacation planning, according to Autumn Intelligence – According to a survey of visitors from the United States and Europe, 63% are thinking about adopting AI tools, like HomeToGo’s AI Mode, to help them plan their fall and winter holidays.
Summer 2024 is in the eyes of vacationers 40% of passengers have already begun making travel arrangements for the summer of 2024.
specific fall and winter travel trends for Americans
Americans are extremely eager to visit abroad: Travelers intend to go on at least one overnight vacation this fall and winter, according to 88% of respondents.
Holidays in the hills: This autumn and winter, Americans are more eager to travel to mountainous regions (48%) than to picturesque small towns (38%), lively metropolis (33%), or both for weekend vacations.
American travelers stated they would most like to attend seasonal markets (51%), enjoy Oktoberfest (32%), and view the northern lights (31%), followed by spending their holidays on a beach (25%), when questioned about their ideal travel experiences this fall and winter.
Source- Travel daily